Posts Tagged ‘online marketing’

Why Do I Need a Dental Library on My Website?

Friday, January 29th, 2010

beliveau-faqsWith a gold or platinum website, TNT offers a patient education page that includes links to library articles. About 100 articles are available to choose from. They’re written by dental copywriters who understand search engine optimization, but they’re easy to read for the general public. Here are the pros and cons of a dental library on your website:

  • Pro – It provides rich educational information for your patients.
  • Con – Articles are stock, not customized, so editing is limited.
  • Pro – The additional text, even though it’s duplicated on other sites, seems to do well on search engines in more rural areas.
  • Con – Duplicate text can, traditionally, work against search engine optimization.
  • Pro – The more patients know about your services before their visit, the more targeted and educated they’ll be – which leads to higher case acceptance rates.
  • Con – Sometimes, when patients know more, they ask more questions. This can make appointments a little longer than normal. (more…)
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Facebook for Dental Marketing: 10 Questions and Answers

Monday, October 26th, 2009

shutterstock_37598182To celebrate yet another makeover for Facebook homepages, we’re dedicating this blog to ten tips dentists should know about kicking off – and maintaining – a great Facebook page. Keep in mind, the goal we’re shooting at is using Facebook as a form of social media to boost traffic to your dental practice’s website.

What is Facebook?
Facebook is a website that allows registered users to digitally link up with other registered users. The point? Sharing and getting information from people – ie: networking.

What does Facebook cost?
Facebook is free, as are Twitter, LinkedIn, Digg, and other social networking sites. However, you really need a good, custom website if you’re going to make any dental marketing campaign a success – particularly a campaign that involves social networking. (more…)

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TNT Tips: Dentists Want to Know, What’s the Web 2.0 Transition?

Monday, October 19th, 2009

web-20In our previous post on Web 2.0, you learned what it is and why it’s important. Now, we’re going to cover the basic philosophy that has to fuel implementation of this innovative Internet tool.

Dentists, front office staff, assistants, and hygienists have work to do – and it does not involve “playing” on the computer. True. However, Web 2.0 is not “playing.” If used effectively, your interactive dental website will transform how your office communicates with patients, improve online marketing and rankings, and make life a little easier for everyone. Web 2.0 can also save you money! Don’t believe it? Read on. (more…)

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Boost Your Dental Website’s Search Engine Rankings NOW!

Friday, August 7th, 2009

shutterstock_25085932The Scenario
You have a recently optimized, custom website; you blog or GhostPost regularly. You may even have a pay-per-click campaign.

The Problem
You know that your site should attract more visitors. You aren’t happy with your traffic reports.

Ask Yourself

  1. Are your expectations realistic? How many people in your area (the cities you serve) use the Internet?
  2. Have you hindered your website’s SEO potential by micromanaging the design, content, and functionality? Did you go against the advice of experts because of personal preference? You should be able to work with the experts for a custom website that suits your needs and preferences while maintaining all the elements required for a solid SEO strategy.

Solutions

  1. Call TNT Dental at 877-868-4932 for a free website analysis. (more…)
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10 Top Tips for Promoting Your Website

Monday, March 9th, 2009

dot-comYou need your website to drive traffic to your practice, but have you considered driving your patients to the website? If your site is attractive and has valuable information, your current patients are very likely to share it with friends and coworkers. Your custom website should function as the face of your practice online and a practical extension of your dental office. Follow these 10 tips to get the word out about your website and your practice… (more…)

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5601 Democracy Dr, #255 Plano, Texas 75024 Phone: (214) 556-4943 Toll Free: (877)-868-4932
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