Colors, lines, pictures? The design, right?
What about effectiveness in bringing in new patients?
Most people consider the Internet a visual media, like television. A TV commercial has to visually appeal to the viewer, or you start to surf. Likewise, a billboard or magazine ad has to be bold and different to catch the interest of a potential customer. Websites aren’t just visual, though.
Consider this: How do you look for a service on the Internet? Google, Bing, or Yahoo, most likely. These, and all, search engines are word-based tools. Just as you’d look up “plumber” under “p” in the Dallas yellow pages, you’d type “plumber in Dallas Tx” to find the same guy online.
Here’s a little quiz – and you’re going to have to role play. You are a stay-at-home mom in a new town. Your children and your husband need you to find a dentist for the family – and you’d like to find one who can brighten up your smile. So you sit down at your laptop and type into Google: (more…)