The ADA says that about half of US dentists have lost revenue and patients throughout the year. Less revenue means less advertising, but less advertising means fewer patients, and fewer patients means less revenue. It’s a vicious cycle. What if you could take your little website and turn it into a marketing machine that packs a knockout punch? With a little help from your friends at TNT Dental, you can!

Let’s look at this website as an example. Atlanta Dental Spa knows how to work the online marketing machine. You’ve got Facebook and Twitter accounts on the top right corner of the banner. Move down a bit, and you have an eye-catching Flash presentation that showcases the doctor’s awards and services. From there, we move left to right on the main portion of the webpage to see a small sampling of the before-and-after gallery, a CNN video of the doctor, and then we have an email response form on the right. Got a question? You don’t even have to move down the homepage to contact the dentist directly.

What’s the big deal with these features, you ask? Here’s the rundown: (more…)