Have you driven through some of the industrial and retail areas during our current recession? All the “For Lease” signs and empty parking lots are depressing. If your dental website features a blog or social networking link that isn’t updated at least weekly, you’re sending a depressing message to potential patients. They may think you’re going out of business, you can’t afford staff to maintain your marketing plan, or you simply don’t have the stick-to-it-iveness to be a good businessperson. All of these scenarios are off-putting. (more…)
Posts Tagged ‘dentist blog’
When a Blog and Facebook are a Really Bad Idea
Saturday, March 27th, 2010
Should Dentists Blog?
Tuesday, March 2nd, 2010
There has been a big question about whether Twitter and Facebook benefit a dentist’s marketing efforts. While the effects of social networking are yet to be accurately measured, we can say with certainty that blogging (done right) helps search engine optimization – for a dentist or any other business. If you aren’t blogging, you should be.
At TNT Dental, clients have two options for blogging…
1) We can set up your blog and train you how to use it.
2) We can set up your blog and create optimized blogs with our GhostPosts service. (more…)
Your Dental Website: New Year, New Opportunities – Part 2
Tuesday, January 19th, 20102010 – 20 minutes a day, 10 tips to make your website sensational.
Hopefully you’ve energized your website with the 5 tips we posted earlier. Now it’s time to continue that trend and make the most of your marketing dollars. These suggestions will boost traffic to your website – which will boost profits in your practice. If you have any questions, don’t hesitate to give the experts at TNT Dental a call.
Blog – Many factors contribute to how your website ranks on SERPS (search engine results pages) – longevity of your live domain, quality written content, design and layout, sitemap submission, tags, keywords, etc. However, if you want to go above and beyond traditional SEO marketing, write a blog. One post a week is sufficient. Blogs are considered news by search engines, so their content ranks well on SERPs. If you’d like to know more about blogging, read these posts.
Time: One 20-minute call to TNT to set up your blog, then about 20 minutes a week to post. Don’t have time? TNT Dental has expert writers who can Ghost Post on your behalf. (more…)
Dentists, Use Your Words!
Wednesday, December 9th, 2009
You don’t say much. If that’s the case, you’re missing out. Search engine spiders feed on words. In fact, if you write – not necessarily well, but just coherently – your words could significantly boost your online popularity. There are three main ways to post written content online for search engine boosting purposes…but first, the basics.
Basic No. 1
Get a website. If you don’t have a website, your online efforts have no nucleus.
Basic No. 2
Link to your website. Always, always, always link back to your website.
And as for those three primary ways to post… (more…)
Congratulations, Preferred Dental Care of Manhattan!
Friday, November 13th, 2009The Preferred Dental Care team can now be found online at www.chelseadentalcare.com. This new website is dedicated to patients Manhattan and surrounding areas. Features include: 
- Search engine optimization & reporting
- Testimonials from actual patients
- Patient education about services, technology, and oral health issues
- Interactive map with subway and bus stop information
- Trackable contact forms to assess ROI
Congratulations to the Preferred Dental Care team. Here’s to many more years of making Manhattan smile!
The TNT Team
Making the Most of Your Dental Website
Monday, November 9th, 2009
You’ve probably heard that linking is good for SEO rankings. Truth is, incoming links are good if they’re relevant. Incoming links from great, relevant sites can be awesome. Outgoing links don’t help you much, and they really only benefit your users from a functionality standpoint. You may have also heard about Google Maps. It is important to claim your Google Maps listing if you’ve not already done so. Here are 5 TRUE TIPS for marketing your dental website and improving your SEO strategy:
1. Establish good incoming links.
A little legwork may be required. Sending emails requesting to swap links with folks you don’t know probably won’t help much. Instead, focus on those you do know. Your colleagues in other cities (non-competitive), specialists and labs with whom you work, and dental organizations are good sources for link swapping. Simply contact the webmaster (or your personal contact), and request a link swap. They’ll post your site’s link on their sites, and you’ll do the same for them. Be sure to follow up! After you post their links on your site, see if they’ve reciprocated as promised. (more…)
TNT Tips: Dentists Want to Know, What’s the Web 2.0 Transition?
Monday, October 19th, 2009
In our previous post on Web 2.0, you learned what it is and why it’s important. Now, we’re going to cover the basic philosophy that has to fuel implementation of this innovative Internet tool.
Dentists, front office staff, assistants, and hygienists have work to do – and it does not involve “playing” on the computer. True. However, Web 2.0 is not “playing.” If used effectively, your interactive dental website will transform how your office communicates with patients, improve online marketing and rankings, and make life a little easier for everyone. Web 2.0 can also save you money! Don’t believe it? Read on. (more…)
5 Promo Tips from the TNT Dental Website Experts
Saturday, August 22nd, 2009
You’ve invested in training and/or technology to 1) improve the care you provide your patients and 2) create a new profit center. Good job! Now, how can you get the word out? How can you let your current and potential patients know about this exciting, innovative, state-of-the-art new service?
Start with your website. Check out these tips from TNT Dental, the leader in custom dental website development, hosting, and search engine optimization. (more…)
The Why, How, and Who of Dentist Blogs
Monday, August 3rd, 2009Why Dental Websites Need Blogs
- Blogs are the modern newsletter, so a blog will make you look more tech savvy.
- Blogs are indexed by search engines more quickly than web pages, so they are great for SEO.
- Blogs are personal journal entries from you to your patients, so they make you seem genuine, real, and interested.
- Blogs allow you and your team to communicate important oral health education, then index it to build a reference library of original articles.
- A blog can be your springboard into Internet marketing and networking online.
How to Blog: 3 Options (more…)
Dental Websites to Beat the Recession
Monday, June 1st, 2009If your practice has seen revenue drop, you may be considering marketing cutbacks. It’s a catch 22 – cutting back on marketing could mean less business, but with less business, you have to cut back somewhere. Marketing feels expendable to some degree.
If you do not have a dental website, get one. “Why,” you ask? Here are three great reasons:
- Your ideal pateints – the folks with money to spend on their dental health and appearance - use the Internet, not the phone book, to find services.
- You will be surprised at the return on investment for a well-optimized website that accurately reflects your dental practice.
- Websites aren’t like print marketing. If you start a new promotion, earn a certification, or purchase technology that you want to market, just add it to your site any time. TNT Dental websites are created to grow with a dental practice. Updating your website is literally as simple as sending an email to the TNT support team.
