2010 – 20 minutes a day, 10 tips to make your website sensational.
Hopefully you’ve energized your website with the 5 tips we posted earlier. Now it’s time to continue that trend and make the most of your marketing dollars. These suggestions will boost traffic to your website – which will boost profits in your practice. If you have any questions, don’t hesitate to give the experts at TNT Dental a call.
Blog – Many factors contribute to how your website ranks on SERPS (search engine results pages) – longevity of your live domain, quality written content, design and layout, sitemap submission, tags, keywords, etc. However, if you want to go above and beyond traditional SEO marketing, write a blog. One post a week is sufficient. Blogs are considered news by search engines, so their content ranks well on SERPs. If you’d like to know more about blogging, read these posts.
Time: One 20-minute call to TNT to set up your blog, then about 20 minutes a week to post. Don’t have time? TNT Dental has expert writers who can Ghost Post on your behalf. (more…)
Domain Name/URL
Your practice is unique, but let’s step back and look at some generalizations for a few moments. Think about your “perfect patient.” You probably envision someone who takes pride in health and appearance. It’s a person with disposable income and reasonable expectations. Maybe someone in the Baby Boomer age range, or just a little younger, who either wants comprehensive restoration or cosmetic dentistry performed. Someone who has the money, time, and dedication to stick with a treatment plan through completion.
You just completed DOCS certification, and you want to add sedation dentistry to your website. A sidebar on the homepage might be a good place for the announcement. You add he DOCS logo with a link to the website, along with a title, “Comfortable Dental Visits,” and a few words about sedation and dental fear. Done.
You may have heard that linking to other sites from your website will help with SEO (