2010 – 20 minutes a day, 10 tips to make your website sensational.
Hopefully you’ve energized your website with the 5 tips we posted earlier. Now it’s time to continue that trend and make the most of your marketing dollars. These suggestions will boost traffic to your website – which will boost profits in your practice. If you have any questions, don’t hesitate to give the experts at TNT Dental a call.
Blog – Many factors contribute to how your website ranks on SERPS (search engine results pages) – longevity of your live domain, quality written content, design and layout, sitemap submission, tags, keywords, etc. However, if you want to go above and beyond traditional SEO marketing, write a blog. One post a week is sufficient. Blogs are considered news by search engines, so their content ranks well on SERPs. If you’d like to know more about blogging, read these posts.
Time: One 20-minute call to TNT to set up your blog, then about 20 minutes a week to post. Don’t have time? TNT Dental has expert writers who can Ghost Post on your behalf.
Write – In addition to writing your weekly blog posts, consider composing articles about your services. Fresh content on your website should boost traffic. Don’t trash your existing content, just supplement it with additional pages and links to those pages. Outside of your own blog and website, it would behoove you to write comments on other dentistry blogs, like www.DentalBlogs.com. Be sure to link back to your website and make your comment relative to the original post.
Time: 20 minutes a week will yield you significant content. The same amount of time invested in commenting is more than sufficient.
Network – Online and in person, networking is great for business! For online networking, setup a free Facebook page, Twitter account, and LinkedIn account. Then post to them regularly! With easy-to-use plugins and phone applications, updating Facebook and Twitter is as easy as pie. You can update your status on your cell phone! Learn more here.
Time: At least 10 minutes a day, or more, once you have the hang of it!
Educate – Use your website as a patient education resource. Include photos, videos, and explanations of procedures. These services pages can be optimized for keywords that will drive potential patients to topics that interest them. For instance, an extensive page on porcelain veneers, with front- and back-end optimization for “porcelain veneers + your city” will show up on search engines for those terms. Searchers will be led directly to the related page on your website.
Time: One 20-minute call to TNT to speak with a dental copywriter OR 20 minutes a week until you’ve composed the content you want.
Finance – In this economy, if you want to do big cases, you have to offer financing. Those dentists who don’t surely limit their potential. CareCredit, CitiHealth, Springstone, and many other respected third party financing institutions are more than happy for you to use their logos on your website. A quick link to apply online is beneficial to you and your patients. By making dentistry affordable, you show patients that you truly have their best interests at heart.
Time: One 20-minute call to TNT OR just shoot an email to support@tntdental.com if you’re a current TNT Dental client on a support platform.
If you don’t have time to do these things, hire someone to do them for you! The benefit to your practice is immeasurable. Your customer service representative at TNT Dental will gladly explain any of these strategies and provide free consultation to help you make the most of your dental website.
Call TNT Dental today at 877.868.4932, or email sales@tntdental.com.
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