Archive for the ‘Dental Websites’ Category

Designer’s Choice: TNT Before and After Galleries

Tuesday, June 29th, 2010

Everyone has favorites. While all of our websites’ before and after galleries are great, our designers are particularly proud of these.

The first is on Dr. Gregory Wright’s website. It features a film-slide style picture menu of headshots, and each page consists of a large after cutout, a before and after smile close up, and a clinical before and after shot, with the lips pulled back.

http://www.wrightsmiles.com/pages/gallery/gallery.htm

On the Cohen McClintock Dental site, the banner features black and white headshots of actual patients. As you hover the cursor over a picture, it turns full color. One click takes you to that patient’s before and after page where you can view an after headshot and close up before and after photos.

http://www.cohenmcclintockdental.com/pages/gallery/veneers.htm

Dr. Charles Botbol’s website for Studio B Dental in Toronto features an attractive before and after gallery. At the header, there is the same film-slide style picture menu that’s on Dr. Wright’s site. Then, stacked below are full face before and afters, smile before and afters, and nice clinical before and afters of the teeth and gums. The unique thing about Dr. Botbol’s gallery is the case study that follows all the photos. Text covers the problem, solution, treatment time, and results.

http://www.studiobdental.com/gallery.html

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How Much do Dental Patients Want to Know?

Thursday, May 27th, 2010

Everyone says that an informed patient makes wise treatment decisions. Really?
Sure, co-diagnosis, patient education, and thorough discussion are awesome, and they do help patients make good treatment choices. But how much information makes a patient “informed?” And what information does a patient really need to accept the treatment plan?

The copywriters at TNT Dental have found that just enough of this with a sprinkle of that and not too much of the other is the best recipe for success when it comes to patient education and case acceptance. We keep the following points in mind when composing patient education pages for dental websites. (more…)

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Custom Designed Websites that Work Hard for Dentists

Tuesday, May 4th, 2010

When you think about a “great” website, what comes to mind?

Colors, lines, pictures? The design, right?

What about effectiveness in bringing in new patients?

Most people consider the Internet a visual media, like television. A TV commercial has to visually appeal to the viewer, or you start to surf. Likewise, a billboard or magazine ad has to be bold and different to catch the interest of a potential customer. Websites aren’t just visual, though.

Consider this: How do you look for a service on the Internet? Google, Bing, or Yahoo, most likely. These, and all, search engines are word-based tools. Just as you’d look up “plumber” under “p” in the Dallas yellow pages, you’d type “plumber in Dallas Tx” to find the same guy online.

Here’s a little quiz – and you’re going to have to role play. You are a stay-at-home mom in a new town. Your children and your husband need you to find a dentist for the family – and you’d like to find one who can brighten up your smile. So you sit down at your laptop and type into Google: (more…)

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Why Do I Need a Dental Library on My Website?

Friday, January 29th, 2010

beliveau-faqsWith a gold or platinum website, TNT offers a patient education page that includes links to library articles. About 100 articles are available to choose from. They’re written by dental copywriters who understand search engine optimization, but they’re easy to read for the general public. Here are the pros and cons of a dental library on your website:

  • Pro – It provides rich educational information for your patients.
  • Con – Articles are stock, not customized, so editing is limited.
  • Pro – The additional text, even though it’s duplicated on other sites, seems to do well on search engines in more rural areas.
  • Con – Duplicate text can, traditionally, work against search engine optimization.
  • Pro – The more patients know about your services before their visit, the more targeted and educated they’ll be – which leads to higher case acceptance rates.
  • Con – Sometimes, when patients know more, they ask more questions. This can make appointments a little longer than normal. (more…)
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Your Dental Website: New Year, New Opportunities – Part 2

Tuesday, January 19th, 2010

2010 – 20 minutes a day, 10 tips to make your website sensational.

Hopefully you’ve energized your website with the 5 tips we posted earlier. Now it’s time to continue that trend and make the most of your marketing dollars. These suggestions will boost traffic to your website – which will boost profits in your practice. If you have any questions, don’t hesitate to give the experts at TNT Dental a call.

seo-chalkboardBlog – Many factors contribute to how your website ranks on SERPS (search engine results pages) – longevity of your live domain, quality written content, design and layout, sitemap submission, tags, keywords, etc. However, if you want to go above and beyond traditional SEO marketing, write a blog. One post a week is sufficient. Blogs are considered news by search engines, so their content ranks well on SERPs. If you’d like to know more about blogging, read these posts.
Time: One 20-minute call to TNT to set up your blog, then about 20 minutes a week to post. Don’t have time? TNT Dental has expert writers who can Ghost Post on your behalf. (more…)

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Dentists, Use Your Words!

Wednesday, December 9th, 2009

dental-phobiaYou don’t say much. If that’s the case, you’re missing out. Search engine spiders feed on words. In fact, if you write – not necessarily well, but just coherently – your words could significantly boost your online popularity. There are three main ways to post written content online for search engine boosting purposes…but first, the basics.

Basic No. 1
Get a website. If you don’t have a website, your online efforts have no nucleus.

Basic No. 2
Link to your website. Always, always, always link back to your website.

And as for those three primary ways to post… (more…)

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TNT Tips: Dentists Want to Know, What’s the Web 2.0 Transition?

Monday, October 19th, 2009

web-20In our previous post on Web 2.0, you learned what it is and why it’s important. Now, we’re going to cover the basic philosophy that has to fuel implementation of this innovative Internet tool.

Dentists, front office staff, assistants, and hygienists have work to do – and it does not involve “playing” on the computer. True. However, Web 2.0 is not “playing.” If used effectively, your interactive dental website will transform how your office communicates with patients, improve online marketing and rankings, and make life a little easier for everyone. Web 2.0 can also save you money! Don’t believe it? Read on. (more…)

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SEO Barriers: What Makes Your Website Fail on Search Engines

Monday, October 12th, 2009

bad-businessWebsite’s not getting traffic? TNT Dental can help.

We often tell clients what’s good for SEO, but here’s a top 5 list of things that hurt a website’s search engine results rankings.

1. Splash Page – A pre-homepage screen that features moving artwork (Flash) rather than text and navigation
2. Duplicate content – Words taken from other online sources
3. No live text – Words that are in the artwork rather than “live”
4. Flash navigation – Navigation that is not “live”
5. Bad HTML – Table-based code that allows blank lines in the coding or is unnecessarily verbose

If you have questions about these issues, or if you want a website that ranks well with search engines, call TNT Dental today at 877-868-4932. Our experts will analyze your website for free, then consult with you on how we can improve the site for search engines without compromising the visual appeal or tone. Your custom dental website should reflect your practice, and the experts at TNT can help you maintain individuality while implementing a search engine strategy to maximize profitability.

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Dental Websites for More than Marketing

Friday, August 28th, 2009

Your website is an important part of an effective marketing strategy, but it can also become an extension of your dental practice. A solid website can improve efficiency in your front office and provide communication, resources, and quick reference information about your office for patients. When designing or updating your website, the TNT experts may recommend:

arm-extensionIn the front office, your team members invest time answering telephone calls and responding to common questions that your website can answer…

  • Where is your office located?
  • Do you see emergencies?
  • Do you take my insurance?
  • How can I apply for CareCredit?

The time saved by your front office team can be used wisely elsewhere, like in focusing on your patients who are in the office to create that personalized, unforgettable experience.

In the back office, your team can refer patients to your website for information on cosmetic dentistry, what to expect in certain procedures, what type of sedation dentistry you offer. Also, post offer printable .pdf forms of your postoperative or post-procedural dental instructions for patients to easily access from home. (more…)

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Components of a User-Friendly Website

Friday, August 14th, 2009

engelsberg_jpgWhat does user friendly mean? This term, in reference to a website, means that a person can easily operate or navigate the site. When information is hard to locate, when you can’t get back to the homepage easily, or if you feel overwhelmed by the content or design, the site you’re on is not user friendly.

Do you want new business from your site? Usability is essential. You can lead a patient to your site, but you can’t make ’em stay! You can, however, make them want to stay.

The TNT Dental design and copy departments suggest these tips for a user-friendly site: (more…)

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5601 Democracy Dr, #255 Plano, Texas 75024 Phone: (214) 556-4943 Toll Free: (877)-868-4932
© 2009 TNT Dental